Karen join juicy couture flip flops in brand before,prada outlet she had a Ralph lauren for service, Louis vuitton parts departments. In 2009, she joined the Juicy Couture and acted as a luxury brand in the greater China region to the position of general manager to manage the whole China Juicy Couture business, which has more than 40 shops have successfully set up shop.
Brand management is a challenge
Host: it was before in some very historical sense of luxury brand work, why orange zi this brand?
Karen: I was in even before carver work, I and many brands have worked together, like accessories are all large brand cooperation, has been in that company for eight years and then I’ve been to Asia sourcing manager LV do, do a year later feel may not be so good for yourself, and give full play to the opportunity to have no so big, then I’m afraid old boss called me, said there are so a chance to ask me to have interest, in my view, this is a big challenge, because I used is a main do adorn article, and juicy couture flip flops colleagues also business clothing, so for me it was a chance is also a challenge.
There is demand will have the market
Host: in such a background contact with so many luxury brand, you have the career of the sensitivity and judgment, juicy couture flip flops first impression is very girl, sweet, your personal feeling this brand has what features very attractive to you?
Karen: it attract part of my as you said just now very young girl, sweet, but I want to part is more than a purchase, but in the whole of brand management, so I want fashion brand potential and it can play in the place is caught my place, of course, it’s style is also very cute, for me to manage the brand is the biggest attraction, because now the brand needs a lot, we three years has opened more than ten shop, and lifting include Hong Kong to southeast Asia, in China, we still is regular, so this year we open a shop on the speed of fast than last year many, for me, this is a big challenge.
Store is a fashion shop window
Host: actually talking about it for a fashion brand development and brand management is difficult part, we found that juicy couture flip flops a more interesting, actually in the Chinese market is in the online began to red, there are very many people in online to note that the us this brand, to see offline have entity shop, such a red way is you expected?
Karen: this, to me, is really a little surprised, because we still don’t know before the power of the Internet is unexpectedly so big, for a start everybody thinks that is we in Hong Kong do well, we think that Hong Kong can be a great window can give China’s guest to look, and then to attract them, but we found out later in the network is actually a big opportunity, for me it too accident.
Host: the future will be better development of network marketing this one?
Karen: now the United States is very concerned about the head office this opportunity, in the United States used to be a department store do Internet marketing, but last year has himself in to, we slowly talks in Asia in network marketing, network marketing now after all is also a trend, relative to the store for cost is small, can make more consumers more contact know the brand.